The epidemic promotes changes in consumption habits, and Hollywood may find it difficult to restore its former glory

  The repeated outbreak of the new crown pneumonia epidemic in North America has a huge impact on the entertainment industry. Among them, the film industry is the most, followed by theme parks and live entertainment. After all, the most important thing in these three industries is personal experience.
  Since the end of last year, the United States has gradually resumed normal business activities. So how does the number of TV screens for trailers compare to pre-pandemic? As the largest delivery medium, this value has a certain industry ecological reference value.
  According to data from advertising analytics company iSpot, between February 28 and June 20 this year, weekly TV spending in the United States was basically the same as the same period in 2021, with a slight increase of $2 million to $6 million. However, this number has not recovered to the level before the epidemic in 2019, and only reached the level of the same period in 2019 in the week from June 13 to 20 (see Table 1).
  Considering that many commercial blockbusters have been released this year, and that it has been nearly a year since North America resumed business activities, this comparison shows that the fundamental model of the entertainment industry may be changing.
  The shift can also be seen in the weekly box office numbers. Although as of the end of June, there were 3 weeks of box office revenue exceeding the same period in 2019, but the other weeks did not reach the level of 2019, but fortunately, it is still better than 2021.
  As of June 23, total U.S. box office revenue was approximately $3.5 billion, a 281% increase from the $912 million in the same period in 2021, but 35% less than the $5.4 billion in 2019 (see Table 2).
  The most obvious difference in the post-pandemic movie world, though, is the number of movies released each week. While an improvement compared to last year, the decline is notable compared to 2020 (down 34% to 53%) and 2019 (down 50% to 64%). From this point of view, the post-pandemic film industry may be a completely different model (see Table 3).
  One reason could be the influence of streaming platforms. During the epidemic, HBO Max first tested the 2021 cinema and SOVD simultaneous release of films. Although most studios will still follow the short-term theatrical window period, this is enough to change the viewing habits of consumers.
  According to the latest survey data from consumer analysis agency GetWizer, more than half of viewers over the age of 45 prefer to watch movies at home, and nearly half of viewers between the ages of 30 and 44 (see Table 4).
  Approaching the needs of consumers is always considered an ideal strategy for success. This is also why Hollywood is fundamentally changing: fewer theaters, more sequels, less profit, and tighter trailer advertising costs; now that consumers are happy to wait for blockbusters to go live, if production and distribution companies If you don’t want to come up with new strategies, but just blindly cater to this habit, I’m afraid it will be difficult for the statistics in this article to return to the pre-epidemic level.