News

Louis Vuitton: a classic brand that subverts fashion

  There are two circulating versions of the legendary story of Louis Vuitton –
  one, the footage that was not filmed in the movie “Titanic” was in 1991, 79 years after the British luxury cruise ship “Titanic” sank to the bottom of the sea , A LV hard case salvaged from the bottom of the sea did not seep into half a drop of seawater! Louis Vuitton became famous because of this;
  secondly, it is said that there was a fire in the home of a man in New York, USA, and most of his clothes were burnt to the ground. This proves that Louis Vuitton products are more or less fireproof.
  And the story about Louis Vuitton (Louis Vuitton) has long since become a favorite story with the footsteps of travelers and word of mouth…
  The top adoration of big-name stars
  One night in October 2005, the lanterns of Paris in late autumn The grand opening ceremony of the newly decorated “Louis Vuitton Flagship Store” was held on the Champs-Élysées Avenue. More than 100 international superstars came to join in, which shows the strong appeal of the brand. Many big-name celebrities may have encountered such a situation: queuing up for more than an hour, telling the clerk, I want to buy the latest Monogram Glace suitcase… As a result, the clerk just said coldly “now out of stock”, or ” You can only buy one.” It’s not a courtesy treatment, but they still ask these big-name stars and ladies to offer silver taels willingly, just to have a symbol of fashion and taste.
  LV is indeed arrogant enough because the prices vary from place to place. Paris is 30% cheaper than Hong Kong, and Hong Kong is 1-20% cheaper than Taiwan. The star’s worship of LV, coupled with the classic patterns that no one knows and never fades, has created the immortal legend of Louis Vuitton.
  The nameplate in front of the Louis Vuitton store on the Champs-Élysées in Paris tells people that the Louis Vuitton suitcase was introduced in Paris in 1854.
  In 1821, Mr. Louis Vuitton, a Frenchman, was born in Franche-Comté, near Switzerland. His woodworking father taught him to master woodworking tools such as rough planer and joint planer since he was a child. At the age of sixteen, Louis Vuitton hoped to travel from his hometown to the capital of his dreams – Paris. His first job in Paris was an apprentice bundler, specializing in bundling luggage for the nobles for long-distance travel.
  In 1852, Louis Vuitton was selected as the full-time bundler and royal leather worker of Ugenie, the beloved wife of King Napoleon III of France, who arranged luggage for the queen, and has since set foot in the upper class. Just two years later, Louis Vuitton opened the world’s first travel bag store in Paris and invented the flat-top suitcase that could be stacked on the then-new ships. This trendy design became famous in one fell swoop. The gray fabric and the mobile storage compartment in the box make the suitcase more practical and versatile.
  Soon after, Louis Vuitton opened its first store dedicated to its products, near luxury hotels, haute couture stores and the futuristic opera house just a stone’s throw away. Louis Vuitton luggage was an instant craze. Later, Louis Vuitton launched another design made of elegant two-tone striped material to eliminate counterfeit products on the market. Fortunately, Louis Vuitton’s best weapon is known for its innovative products, dominated by imagination, and the copycats are left behind. This philosophy is still the hallmark of Louis Vuitton today.
  The history of the brand
  In 1858, Louis Vuitton launched the first flat luggage with iron trim and wooden slats. Decorated with black lacquered metal corners, brackets, handles, rungs and pot-stud beech wood strips, the interior has well-placed compartments for easy placement and transport. Thus was born the Louis Vuitton luggage, which became a loyal companion for travelers.
  In 1890, Louis Vuitton invented the multi-tumbler anti-theft lock, which has since been applied to every Louis Vuitton product, and each customer has a personal unlock number to protect each A suitcase and leather bag, still in use today.
  In 1896, Louis Vuitton’s son Joe used the initials L and V in his father’s name to match the flower pattern to design the style of the monogram printed on canvas that is still famous today.
  Later, in order to prevent the imitation of illegals, George changed the pattern design outside the box and used a special canvas, which is the famous “Monogram canvas”. This magical material has excellent qualities such as sturdiness, wear resistance, water resistance, and beauty. Even if it is used to make a small key bag, it will still not lose its shape after many years. Of course, it is inevitable that a little coat will be worn off the edges, after all, leather is not steel.
  The production process of “Monogram canvas” is very complicated. It is first soaked between pumice stones and washed with stones, and then the dark and light lines are washed out, and then the leather is spliced ​​according to the texture, color and color to make a three-dimensional bag. A closer look reveals that after stonewashing, the fabric takes on a faded effect similar to the thighs of jeans, a shade that never ages. As the stars move, even if the leather is getting older and older, the fabric still sticks to its original age.
  In 1998, Louis Vuitton invited Marc Jacobs, the big urchin of the fashion industry, to take the helm and lead the giant ship to continue its voyage. Marc is from the United States, but he is deeply fascinated by the history, culture, roots and classic spirit of clothing. Marc’s design concept is based on practicality. He believes that fashion is the most practical if people can wear it out. He pays attention to design details, combines his unique vision, and derives an outstanding feminine style. Classic luggage, bright and innovative handbags, LV’s noble spirit and quality remain unchanged, but under Marc’s ingenious dress, LV has changed into a new expression, which is closer to the life of the public.
  Three generations of a family can continue to own a product
  With rich legend and elegant design, the monogram canvas bag with the unique pattern of the “LV” logo has withstood the test of time for a whole century. Over the past 100 years, the world has undergone many changes, and people’s pursuits and aesthetic concepts have also changed, but Louis Vuitton not only has an outstanding reputation, but still maintains an unparalleled charm.
  All thanks to Louis Vuitton’s high respect and value for its brand. The brand is not only named after its founder Louis Vuitton, but also inherits his attitude of pursuing quality and excellence. Starting from George Vuitton, the second-generation descendant of Louis Vuitton, its successors have continuously added new connotations to the brand. The second generation adds an international vision and touch to the brand. The third generation of Caston Vuitton brings a love of art, focus on creativity and innovation to the brand. So far, six generations of the Louis Vuitton family have worked for the brand. At the same time, not only the descendants of the family, but also every designer and other staff who enter the family business must understand the history of Louis Vuitton and truly understand its unique “DNA”.
  Another secret of Louis Vuitton’s success is to strive to create a “family” feeling for its valued customers. Can you imagine a Louis Vuitton product from grandmother to mother, and mother to daughter, but whenever you take the product to a specialty store for repair and maintenance, will the clerk do their best to help? It is of great significance for the continuation of a brand’s vitality to allow a family to continue to own a brand of products for three generations.
  Today, Louis Vuitton continues to explore its path to success, and we watch the 157-year-old international brand continue to make new attempts, rejuvenating itself while remaining true to itself.

error: Content is protected !!